WE ARE THE LARGEST OOH ASSOCIATION IN BRAZIL.
The world has changed. We have changed. Communication channels spread out over all those that seek information, contemporaneity with life: culture, economy, politics, consumption, fashion, behavior, entertainment, leisure.
OOH in this context has a fundamental role since it provides, an increasingly more accelerated world, with a dynamic reading and with quick understanding of messages that contribute towards the citizen's education, his interaction with his neighborhood, his city, his state, his country. External media has changed and dives towards a contextualization of what is interactive, what is digital, since outdoors and other furnitures serve a fishing for consumer, educational and social service campaigns, and is keen on the call to action, turning increasingly more effective the responses of the public to the call of advertisers and their brands. Central de Outdoor comes into this dynamics, bringing along associated exhibitors, in a meeting of entrepreneurs and companies that occupy this country's strategic points, contributing towards the maintenance of the largest communication network of brands, products and services, which makes this association the most representative OOH association in Brazil.
THE MODERN BILLBOARD
Time and attention are two extremely valuable factors for the consumer today. The dispute for attention, the speed of modern life, the various sources of information call for faster and more practical tools.
What is the purpose of an association? Would it be just to have end-of-year parties? Or to have an important surname? To have partners to discuss paths, to share experiences, to make projects, to improve the modus operandi?
Bi-semana® is one of the trademarks of Central de Outdoor. It is a tool that was created to standardize the running of campaigns throughout Brazil, bringing security and facilities for advertisers, agencies and exhibitors.
WHAT'S GOING ON
The Outdoor Centre is one of the most active associations in favour of the environment it represents - the Out of Home. It organizes events, courses, awards, fairs, the contact with students - future advertising professionals, the OOH alive and present.