The world has changed. We have changed. Communication channels spread out over all those that seek information, contemporaneity with life: culture, economy, politics, consumption, fashion, behavior, entertainment, leisure.

OOH in this context has a fundamental role since it provides, an increasingly more accelerated world, with a dynamic reading and with quick understanding of messages that contribute towards the citizen's education, his interaction with his neighborhood, his city, his state, his country. External media has changed and dives towards a contextualization of what is interactive, what is digital, since outdoors and other furnitures serve a fishing for consumer, educational and social service campaigns, and is keen on the call to action, turning increasingly more effective the responses of the public to the call of advertisers and their brands. Central de Outdoor comes into this dynamics, bringing along associated exhibitors, in a meeting of entrepreneurs and companies that occupy this country's strategic points, contributing towards the maintenance of the largest communication network of brands, products and services, which makes this association the most representative OOH association in Brazil.