The billboard has been in Brazil for some time now. The first advertising company was founded in São Paulo in August 1929, Publix. But for a long time, the numerous formats in accordance with the space to be exploited, diverse materials and qualities, besides the barely professional marketing operations among competing companies caused the participation in the advertising share to disastrously drop in an accelerated manner in the middle of the 1970's.
In order to acquire force in negotiations, some entrepreneurs of São Paulo gathered together and prepared themselves to regulate and standardize the medium. Central de Outdoor was thus developed and founded in 1976, a class entity with strength and representation with clear objectives to make the environment respect and value from the commitment to the quality and standardization of activities, materials and positions.
EXECUTIVE DIRECTORS - Biennial 2018 / 2020
Valério Junkes - CEO
Junkes & Borba Ltda. (VêMais Mídia Exterior )
João Batista de Oliveira - Vice-President
Fronteira Outdoor Ltda. (Rede Outdoor)
Vinicius Borges Linhares Pereira – Executive Secretary
Brasília Mídia Exterior Ltda.
Luiz Fernando Oliveira - CFO
Imagem Out Door Ltda. – ME
Fernando Henrique Silva Bulos - Chief Posture and Ethics Officer
Feira Painéis Ltda. (Bullos Outdoor)
André Luiz Beck - Chief Public Affairs Officer
Suldoor Locações Ltda.
Halisson Tadeu Pontarolla – Chief Planning and Research Officer
Ena OOH Locação de Espaço p Publicidade Eireli (Outdoormidia)
Vitor Hugo Xavier – Chief New Projects Officer
Start Veiculação de Mídia Exterior Ltda. EPP
Rafael Chaves Linhares P. de Freitas – Chief International Affairs Officer
A. Linhares & Cia Ltda.
Fabi Soriano - Executive Director
Simone Moura - Assistant Director
Lucas Costa - Administrative Manager
BOARD OF DIRECTORS. - Biennial 2018 / 2020
Mauro Gonçalves Santos - President
Bandeirantes Propaganda Externa Ltda.
Roberval N. Luânia - Vice-President
Chaves Publicidade Ltda.
Márcio R. Latorre Soave – Acting Adviser
OEX Mídia Exterior Ltda. EPP (BR Outdoor)
João Alves da Silva - Acting Adviser
J.Silva Painéis Ltda.
Elon Bragança – Acting Adviser
Outmar Painéis e Cartazes Ltda. (Rede Outdoor)
José Linhares - Acting Adviser
A Linhares & Cia Ltda .
Marcus Zanetello - Acting Adviser
LZ Comunicação Visual Ltda.
Robson M. do Vale Silva - Acting Adviser
M2 Empresa de Comunicações Ltda.
Jorge César C. de Melo Sampaio - Acting Adviser
Lux Outdoor e Serigrafia Ltda.
Darci Carlos Palmieri Antoniassi – Acting Adviser
Projeção Cartazes e Outdoors Ltda. EPP
Marcus Demétrius de Mello Soares – Acting Adviser
Miradoor Comunicação Visual Ltda.
Time and attention are two extremely expensive factors for the consumer today. And this is unquestionable, after all, we all go, both as individuals and as companies, through the routine scramble for attention. This is a reality that spreads across all media and gadgets and, of course, brings communication challenges for companies inside and outside the country: how to win over a consumer who is looking everywhere but not necessarily seeing that what do you see?
Motivating someone to value information, arouse curiosity and interest are increasingly arduous tasks that, despite the difficulty, have awakened creative minds and - why not? - new business models, innovative strategies to be part of people's lives is the big challenge of OOH media.
Central de Outdoor and its associated companies are increasingly providing their advertisers with probabilistic and digital audience information and metrics (smartphone MacAddress) to reach the consumer who is right in front of the billboard, dashboard, street furniture, in front of their smartphone, impacted by cross media campaigns, always monitored by OOH supervisory systems.
These are the new times. The modern billboard.
According to the statutes, the Association must defend the environment and interests of affiliated companies, performing the following functions:
• UNION OF ADVERTISING COMPANIES
• STANDARDIZATION OF FORMATS
• IMPROVEMENT OF USE OF THE MEDIUM FROM STUDIES AND SURVEYS
• CLOSER RELATIONS WITH OTHER NATIONAL AND INTERNATIONAL ASSOCIATIONS
• PROMOTION OF ECONOMIC SURVEYS REGARDING THE SECTOR
• PARTICIPATION IN ADVERTISING EVENTS
• DISCLOSURE OF EFFICIENCY OUT DOOR MEDIUM
• DEFENSE OF THE INTERESTS OF BILLBOARD ADVERTISERS
• TECHNICAL OR CONSULTATIVE POSITION ON THE SECTOR FOR AUTHORITIES AND OTHER BODIES.
Like any association, any initiative not provided for in the bylaws, but also fulfilling any of the entity's objectives, is carried out with the approval of the members, in assembly or in committees.
In order to develop the activities inherent to the Association in regional terms, the Central de Outdoor has sections, which, in principle, is one per state, and there may also be one for the capital and another for the interior of the state.
Alameda Salvador, 1057, Edifício Salvador Shopping Business – Torre América, Sala 304 - Caminho das Árvores, Salvador/BA
Bi-semana® is a commercial registered trademark of Central de Outdoor.
The bi-semanas® table was created on 08/31/2001. This is a table of dates stipulating in detail the beginning and end of each collage, in order to standardize the national broadcasting of outdoor advertising campaigns.
CONAR: Central de Outdoor, as a member of the National Advertising Self-Regulatory Council, and its Affiliated Exhibitors, follow CONAR's resolutions on compliance with the ethical standards of the National Advertising Self-Regulatory Code, including the suspension of the placement of posters that are not in accordance with the Code.
Consumer Protection and Defense Code: By determination of the Consumer Protection and Defense Code, the material to be displayed should identify the advertiser responsible for the advertising message in such a way that the consumer easily and immediately identifies it as such.
BY THE CODE OF CONSUMER PROTECTION AND DEFENSE, THE POSTER MAY HAVE HIS SUSPENDED DISPLAY WHETHER JUDGED DECEITFUL OR ABUSIVE.
CENP: The Central de Outdoor is also a signatory of the constitution of CENP - Executive Council of Standard Norms, and its affiliates are conditioned to operate according to its standard norms.
ADVERTISERS ARE RESPONSIBLE FOR ANY AUTHORIZATIONS WRITTEN BY PUBLIC BODIES.
AFFILIATE ADVERTISERS RESERVE THE RIGHT NOT TO SHOW PARTS THAT FIGHT AGAINST THE ETHICAL PRINCIPLES DEFENDED BY CENTRAL DE OUTDOOR, BY CONAR, BY THE CONSUMER PROTECTION AND DEFENSE CODE, AND BY THE BRAZILIAN SOCIETY.
1. Fulfills constant requests
2. Makes the medium more agile and effective
3. Decreases idleness
4. Reduces discount
5. Reduces possibility of cancellations
6. Maximizes the use of spaces
7. Improves visual appearance
8. Gives more professionalism to the medium
9. Closes alignment with other media
10. Anticipates sales
1. Divides inventory into two parts;
2. Decreases bonding time;
3. Smaller operational staff;
4. Reduces discount;
5. Gives more balance to cash flow;
6. Gives more consistency to the operating cost of the advertisers (fewer employees, less idleness);
7. Graphics work in a more orderly manner and with better outlined programming flow.
AGENCIES AND ADVERTISERS
1. Facilitates fulfillment of deadlines;
2. Easier scheduling of special dates and / or events;
3. Stimulates reaction to competitors and speeds up the response process;
4. Definitely aligns the billboard with other media.